PETALING JAYA, 4 September 2024 – CelcomDigi Berhad (“CelcomDigi”) and Selangor Red Giants (SRG), the esports arm of Selangor Football Club (SFC), are teaming up to advance the esports industry and empower gamers with the right resources and skills to excel in their personal and professional growth. As part of transitioning SRG and their Mobile Legends: Bang Bang (MLBB) esports world champions from Yoodo*, the partnership also expands efforts to inspire and recognise potential young talents in esports.  

This initiative is part of CelcomDigi’s commitment in nurturing young Malaysians as Generasi 5G to use technology and connectivity with the right skills and responsible habits. In this exciting collaboration, two main initiatives will be rolled out next month: 

• A two-day bootcamp for 16-17-year-olds, who are passionate about MLBB to elevate their skills in the game, team dynamics and promoting a positive esports culture; and 

• A month-long Healthy Gaming Initiative for primary school students to expose them to responsible and health gaming habits at an early while sparking the interest in esports. 

CelcomDigi’s Head of Brand and Marketing Services Chan May Ling said, “This partnership is to build continuity and stability as SRG transition from Yoodo. This transition is our commitment to investing in the future and growth of the esports industry in Malaysia. We want to ensure continuity and stability for the MLBB team to continue progressing in this industry. We recognise the potential of young gamers, and we’re here to provide them with the platform and guidance they need to excel. We’re committed to building a sustainable ecosystem where players can grow as world-class esports athletes that are both physically and mentally resilient.” 

Selangor FC’s Chief Executive Officer Dr Johan Kamal Hamidon said, “The esports industry in Malaysia is a significant contributor to the country’s economy today. What started as just a hobby decades ago in the form of video games now has the potential to turn into a professional career. We believe that esports inspire and empower the next generation of gamers. With the support of a strong and committed partner such as CelcomDigi, our players can continue to thrive with increased visibility and reach amongst young Malaysians. At the same time, we are also changing the narrative around online gaming, showing parents and communities that esports offer real opportunities for career growth, cognitive development and useful soft skills while having fun gaming.” 

• Encouraging young aspiring MLBB gamers  

Young esports enthusiasts can apply for a two-day bootcamp, scheduled to be held on 27-28 October 2024 will offer a comprehensive experience designed to enhance essential skills, team dynamics, and foster a positive esports culture. The programme will cover strategic learning, leadership, healthy competition and also mental resilience to prepare participants for competitive gaming and provide exposure to the esports sector in Malaysia. 

The bootcamp will select up to 30 participants based on their MLBB rank, with a minimum requirement of Mythical Glory 100 stars or higher. Preference will be given to CelcomDigi subscribers. Among the criteria to apply include share their gaming experience and a brief essay or video demonstrating their commitment to a positive gaming culture. Detailed information on the applications will be announced on the official platforms of Selangor Red Giants and CelcomDigi on 15 September 2024. 

• Championing Healthy Gaming Culture 

The Healthy Gaming Initiative is a direct effort to introduce responsible gaming habits amongst students at an early age. SRG players will join experts to run educational activities that include would physical and mental health well-being in primary schools. The programme will kickstart with two selected schools in Selangor from 21 October 2024 in conjunction with World Mental Health Day to educate students on the importance of balancing screen time with physical activities and mental wellness while creating awareness on the potential risks of excessive gaming. 

More information on the two initiatives will be announced in due time. 

*Yoodo, a Malaysian mobile virtual network operator owned by CelcomDigi has ceased operation on 29 August. 

Demi Kebanggan!

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About CelcomDigi Berhad? 

CelcomDigi is Malaysia’s largest mobile network operator with more than 20.2 million users on its network. Established on 1 December 2022 from the merger of Celcom and Digi, the company aims to serve the growing digital needs of its customers by leveraging its newly combined widest network footprint, distribution touchpoints, innovative range of digital products and services, and superior customer experience, powered by passionate CDzens. The company has clearly defined ambitions to advance the nation, inspire Malaysian society, and be a leader in inclusion and ESG practices. For more information on CelcomDigi, visit www.celcomdigi.com.

For more information, please contact:  
Karen Arukesamy | Mobile: +6017 6962 693 | Email: karen.arukesamy@celcomdigi.com